>> EventBranche Top 30: stem op Christian Seidenstucker

Dat resulteerde in een 7c Manifest. Seidenstucker was kraakhelder: 'To stay in the running, we have to run much faster. Events are taking an increasing share of the total marketing budget, in particular at the expense of traditional advertising, eventually we are getting the attention of senior management, and now it’s the time when we have to prove our worth. The idea behind the manifesto is to work with industry associations and thought leaders towards next year’s summit, developing practical guidelines and initiatives towards higher levels of performance', aldus de bevlogen Duitse eventprofessional.

>> EventBranche Top 30: stem op Christian Seidenstucker